We are pleased to announce that Black & Decker is now an official sponsor of the Ferrari Challenge Trofeo Pirelli and the official technical tool supplier to Fiorano Ferrari.
To celebrate this partnership Black & Decker will be providing both the trade and end customers with the opportunity to get behind the wheel of one of the official Black & Decker branded Fiorano Ferrari Challenge 360 cars through testing their skills with the new innovative range of power tools which will be launched in September 2006.
Partnership marketing and sales activities will run across Europe, Middle East and Africa, supported by the Black & Decker consumer power tool division.
About Black & Decker
Black & Decker is a leading global manufacturer and innovator of power tools and accessories, hardware and home improvement products, and technology- based fastening systems.
Employing approximately 26000 people in five core operating regions around the World marketing products to 100 countries.
Being a visionary, customer focused brand, Black & Decker aims to empower people with intelligent solutions for everyday life, ensuring great results every time. The company stands for the values of integrity, leadership, teamwork and results.
About Ferrari Challenge Trofeo Pirelli and Fiorano Ferrari
Ferrari Challenge Trofeo Pirelli is the worlds most exclusive single marque racing series. In Europe there are seven weekend race meetings, on some of the most famous racing circuits in the world, in Belgium (Spa-Francorchamps), France (Paul Ricard), Germany (Nuerburgring), Great Britain (Silverstone), Italy (Monza) and Spain (Valencia) and and the World Finals at Monza.
Fiorano Ferrari connects you to the heart of Ferrari by providing exclusive access to one of the only fleets of factory-prepared 360 Challenge and F430 cars in the world. The elite Fiorano Ferrari programme, usually open to members only, provides one-to-one technical instruction on Ferrari driving and appreciation.
For further information please contact:
Emma Wills
European Partnerships Manager
Black & Decker
European Headquarters
210 Bath Road
Slough
SL1 3YD